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Everyone on the internet is rich

According to a recent report by IABs Internet Advertising Revenue Report add revenue has grown to an all time high. Everything is growing which is probably why it has shot up so much. There was aprox. 12.1 billion dollars spent in the first quarter of 2010, up 11.3% from the quarter of 2009, in fact this is the highest first a second quarter reported ever. Search advertising grew again as well earning around around 5.7 billion between January and June this year. Digit video however reported the biggest growth with over a 31% increase from the first half of 2009. Why this is probably is because the internet is growing but also because sites like Twitter have entered in the earning money part of the web. What do you think has caused such major growth? This is a chart of growth:

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