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Twitter and Tweetdeck confirm acquisition
Finally, after about a month of rumors going around Twitter and Tweetdeck have confirmed that Twitter has acquired Tweetdeck the major difference is, it was for around 60 million… not 40. Twitter said:
This acquisition is an important step forward for us. TweetDeck provides brands, publishers, marketers and others with a powerful platform to track all the real-time conversations they care about. In order to support this important constituency, we will continue to invest in the TweetDeck that users know and love.
TweetDeck is a great example of a third-party developer that designed tools for the incredibly important audience of Twitter power-users and, in turn, created value for the network as a whole. As Iain’s journey suggests, there is significant opportunity for developers who deliver insights that foster a more engaged Twitter user base.
Basically, Tweetdeck will keep running and they’ll still be based in London with the full team, however changes will eventually come. Tweetdeck stated the following:
The mainstream Twitter user-base is well catered for by twitter.com and the official mobile clients. And by becoming part of the official platform, TweetDeck will now fill that role for brands, influencers, the highly active and anyone that just needs “more power”.
Also Twitter says it will not rename Tweetdeck as it did Tweetie a little over a year ago.