Microblogging News

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Twitter close to acquiring AdGrok

We have been informed that Twitter is close to acquiring Y Combinator-back key word bidding platform AdGrok. The deal for AdGrok is supposedly less than 10 million. It is unclear if they’re close to closing the process of an acquisition or if this is an acqui-hire. AdGrok itself is built to automate the bidding on contextual keywords on Google Adwords, so if this is an acquisition it will be related to Promoted trends/Tweets (or maybe it is a sign of advertising on the upcoming Twitter photo sharing service). Twitter seems to be in a dominate all mode right now getting allot of attention from the media. Something interesting is: The last person Twitter corporate developing executive Jessica Verrilli followed on Twitter was AdGrok Co-founder Argyis Zymins. AdGrok is yet to respond to our emails.

One response to “Twitter close to acquiring AdGrok

  1. Pingback: Twitter finishes deal with AdGrok « Microblogging News

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