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Twitter finishes deal with AdGrok

As we reported yesterday Twitter was close to finalizing a deal with AdGrok, the have done that and AdGrok is now part of Twitter.

When Twitter approached us and asked if we’d be interested in working on their monetization platform, we realized that this was a once-in-a-lifetime opportunity that we just couldn’t pass up

AdGrok came out of beta just 2 months ago, it basically is a tool that simplifies use of Google AdWords. Starting today the AdGrok team is going to start work full time on the Twitter revenue engineering team. If we had to guess they’ll be working on Twitter’s new upcoming self-served advertising feature that may be similar to AdWords. AdGrok will be shut down after June 30th, after then its services will no longer exist.

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