New Linkedin ads push recommendations and follows
June 24, 2011
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Linkedin has introduced a new ad format that integrates users activity into ads. The changes announced if the Linkedin official blog include Facebook like inclusion of people you may know in your network banner ad. An example of this would be a recruitment ad could show you people in your network who could recommend you for the job.
Another new format makes you aware of the advertisers credibility by showing how many people have recommended or follow the company on Linkedin.
Linkedin ads are automated but so far have only rolled out to a moderate amount of users. Linkedin is still finding ways to allow tied in advertising without violating its users privacy, similar to the issues Facebook has had. It has even allowed users to opt out of being included in the ads when they follow or recommend a company.
Linkedin, which just went public last month, gathered about 73.9 million in advertising revenues in 2010, which is about one third the companies overall revenues but about 3 times more than in 2009.