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Twitter acquires BlackType

Twitter has acquired social analytics platform, BlackType. BlackType’s goal was to help brands understand and make good decisions on there social media decisions on sites such as Twitter.

BlackType’s staff will be moving to Twitter to help develop Twitter’s analytics dashboard for its promoted tweets and trends. It seems more like a talen acquire than an actual product acquition but Twitter decided to take the whole thing.

BlackType will give all its services out for free from now on but will not be signing up any new users. It also plans to remove the service eventually, but if Twitter is in charge of that it could be a few years before that takes place.

One response to “Twitter acquires BlackType

  1. Pingback: Friday Data Stories: Product Data Fusion and Twitter Data Mountain

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