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Category Archives: Advertising

Let the war begin

Well first of all we’d like to say told you.

We haven’t been posting in the last 2 days and you have the right to know why, we have been digging, lots.

Basically we knew something was coming in microblogging and sites competing with all of their resources to get the most out of their advertising programs, well today it gets ugly.

We are just going to make a list of our sources at 4 very powerful microblogging sites.

Twitter: Twitter, gotta love Twitter. To bad today they started “operation elimination” as they’re calling it, the sole mission of it being, do whatever it takes to find out Shoutitout’s plans for advertising, it also says that they will do whatever it takes to crush every other microblogs advertising plans

Plurk: Plurk runs Asia so basically they want to run advertising of Asia, right now they use Google Adwords but they plan to start making it so you can sign up strait from Plurk. I’m sure Twitter will have something to say about this for sure and we are sure some other sites will as well.

Google+: Sorry, but it will come eventually, Google+ does have very undeveloped plans to start advertising in a few months/years. We don’t have that much information about them but they plan to take over this department of advertising, like Google always does.

Shoutitout: Our sources don’t know much about their plans for advertising just that http://brand.myshoutitout.com has something to do with it. What we do know is they are working to compete across the board and they may have the best chance of giving Twitter a run, even though Google+ has better resources their plans are much less developed so it will take them awhile. Shoutitout on the other hand is almost ready to start testing. Also, to make things worse they are about to launch something directly targeted at Twitter, we have been asked by our source not to tell what it is since he has put allot of work into it but boy, it will toss things up for sure.

So as you can see its getting ugly, and tensions are rising all across the web right now. We could have a future of lots of high scale arguments, userbases of sites planning hack wars against other userbases and lawsuits all over.

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Shoutitout Brands is “Coming soon”

Even though we have no idea what it is exactly yet. Shoutitout Brands is “Coming soon” says the start page anyway.

The page at the URL http://brand.myshoutitout.com/ now is a “Coming soon” newsletter signup page that so many startups are using now a days. You can also subscribe to an RSS of the updates without giving Shoutitout your email.

The page says this:

We are still building this page but it will be here soon! If you want to know when it will be here just enter your email in the box provided!

But you can check it out and signup for yourself.

As far as we can tell this is the only thing currently hosted on this server because when we indexed the site to see what else Shoutitout had, we didn’t find anything at all, besides this page. As far as we can tell Shoutitout has set up 2 servers so far for this and one has the actual site on it the other is just this signup page.

http://sio.me/siobrands/ also redirects to this page for now which we assume will be some kind of brand portal but we really don’t know exactly what it is and Shoutitout is still saying “No Comment” we do, however, have some information from Twitter. They want the information about Shoutitout’s brand plans very badly, they are even willing to pay for it if we find it out. So this is getting really interesting, we will keep digging and keep you updated!

You can read our previous coverage on this topic here.

How will Shoutitout deal with brands?

This week has, without a doubt, brought up the question of how Shoutitout can be used for brand promotion and how they will deal with brands.

So far this week 3 new brands have entered the Shoutoverse, @tacobell, @redbull and recently @mtn_dew. Its also important to note that @Pepsi has been around for awhile.

So far without a doubt of the 3 @redbull got the biggest welcome, which is why we wrote about them. But @tacobell got allot of welcomes and @mtn_dew is already climbing up the subscription poll.

So this is bringing up the question, how is Shoutitout going to react with brands? So far the answer seems very well. Shoutitout’s users seem excited to have brands on the site advertising their products and what brands tend to do on social networks. The real question is, what about when these brands start advertising?

Shoutitout is, without a doubt, working on some type of advertising program but it is on a strict lock down from most of the Shoutitout staff otherwise we would have something on it other than that it exists. We think the reason they are being so secretive is because microblog advertising competition is starting to heat up, and most people think that Shoutitout has the best shot of competing with Twitter.

We are wondering how Shoutitout’s users are going to react to this so we got in touch with 10 random ones. They all seemed fine with it as long as its what they want, which according to the poll Shoutitout did is a sidebar ad.

We have also been doing some digging and discovered a little information. First of all @siobrands has been registered and is currently subscribed to all the brands on Shoutitout and every account related to Shoutitout or its staff. @willy is also subscribed to it which confirms its a legitimate account.

Something else we found was that the URL http://brands.myshoutitout.com and the URL http://static.a.brands.myshoutitout.com/ have been activated, even though both redirect to a cannot be found page at the moment. We contacted Shoutitout about these finding but they replied with the simple “No Comment” so we really can’t be sure what these are for at the moment, all we can tell you is that SOMETHING is coming, and boy isn’t Twitter wanting to get their hands on what it is (say our sources anyway).

@Redbull joins Shoutitout

Redbull the energy drink joined Shoutitout a few minutes ago after Lauren Williams changed her account nickname so Shoutitout has known this was coming for a few hours anyway.

Redbull has gotten allot of positive welcoming in the drink with many people including @willy, @pepsi and @mat.

This also makes the advertising microblogging war we brought up get a little more interesting because Redbull is another major company Shoutitout could get advertising with since they want to start testing it and Twitter has recently gotten involved, it adds to the list of Pepsi as companies that could go to Shoutitout and hurt Twitter.

Promoted tweets are now in your timelines

As we reported, and confirmed last month, Twitter had plans to add promoted tweets into users timelines, there here.

Today our reporters and readers started reporting promoted tweets appearing in their timelines, my first was from Starbucks.

As far as we have heard this is only a test so the tweets will only appear in your timeline if you already follow that brand. As far as we know the tweets will appear at the top (or near it) on your timeline when you first log on to Twitter on any day. Then, it will be pushed down with new tweets like every other tweet but once you refresh it will go back up to the top.

These tweets will of course be stamped with the “Promoted” yellow arrow, and it will be a click away from the tweet being taken from your timeline.

Some of the earlier testers of this new feature on twitter.com are Starbucks, JetBlue, Gatorade, Groupon, HBO and Se =phora. There are also some nonprofit testers like The American Red Cross and Charity:Water.

These tweets will of course be relative to your Twitter interests, according to Twitter’s Adam Bain. He also says that:

It turns out that on Twitter, users are already interacting with ads on a level that most would be surprised by

Some facts are that according to Bain some Twitter ads see up to double digit percentages is users response, most display ads only have about .005%.

This is also a big launch because, as we recently reported, we think there could be a huge microblog advertising war coming on with sites like Plurk and Shoutitout also moving into advertising and money making water, who knows what this could start.

Mano A Mano in el Bano promoted on Twitter

As you may have known Fabo started a little rivalry this morning with this Youtube video:

Then it got interesting, a few hours later the old Old Spice guy responded by “Bringing back the NFL season”

This of course has the internet up is a tear and is going to launch Old Spice sales even more so Old Spaces went at first with just this video:

But now Old Spices sees what an opportunity this is and has created a promoted trend “Mano A Mano in el Bano” which goes to a tweet by the old Old Spice guy @OldSpice accepting the challenge, should be interesting we will keep you updated.

Get ready for the microblogging advertising war

As Twitter and Shoutitout get ready to start full out advertisements on their sites, we’re getting ready for what should be an interesting advertising revenue earning war.

Neither site currently ears revenue but Shoutitout splits almost even. Both sites have had blog posts, communication, and even tested advertising features on their sites so here it comes, the advertising war.

Think about it when you love social media you pick a site, you have the Facebook lovers who love sites with advanced sharing, then there are people who like the just as complexly built but easier and easier to use social networks like Twitter, Shoutitout, Orkut and others.

These two sites are going to start arguing over advertisers and offer special deals to bigger companies, we already can tell you where it will start… Pepsi.

Pepsi has a Shoutitout and Twitter account and is very popular on both so they’ll be the prime company to start it, they’ll want to launch a social media ad campaign and both sites will fight to get them.

As far as we see it users will like the Shoutitout advertising better, less of it, and more popular users will even be able to earn money off it (from the way its looking so far anyway) so it should be interesting.

We will keep covering this as it gets ugly, which it will, don’t doubt it for a second.

Google+ ad removed from Facebook

Web developer Michael Lee Johnson recently decided he was going to run a small Facebook marketing campaign. They goal? To get his Facebook friends to add him to their circle on Google+.

Facebook didn’t like this idea at all, in fact they disliked it so much, they ban him from Facebook. Johnson writes on Google+:

LOL: I recently ran a Google+ advertisement on Facebook that got all of my campaigns suspended. – Great.

The message from Failbook said the following:
Your account has been disabled. All of your adverts have been stopped and should not be run again on the site under any circumstances. Generally, we disable an account if too many of its adverts violate our Terms of Use or Advertising guidelines. Unfortunately we cannot provide you with the specific violations that have been deemed abusive. Please review our Terms of Use and Advertising guidelines if you have any further questions.

Yeah, Facebook really dosen’t like people promoting competitor social networks on their ad network, can you blame them? And for those who will ask, yes that actually is in Facebook’s Terms of Service.

 

Twitter now worth 7 billion

According to a recent report Twitter is now worth almost double its last valuation, 7 billion dollars.

The report also says that the company is busy raising 100s of millions of dollars. In December, the company was valued at 3.7 million when it got a 200 million dollar round fund.

Why has there been such an increase in validation? Twitter was once a company without much of a business plan is now a social media stamp looking to raise a revenue.

Twitter just announced that it was going to add promoted tweets to timelines. Also it is expected to earn around 150 million dollars this year. It also recently announced it has plans to allow small businesses to get in on the advertising game.

As its competitors go public, like Linkedin and Facebok, Twitter is focusing on building a better way to earn money and a stronger production team.

The upcoming advertising platform will function like Google AdWords.

New Linkedin ads push recommendations and follows

Linkedin has introduced a new ad format that integrates users activity into ads. The changes announced if the Linkedin official blog include Facebook like inclusion of people you may know in your network banner ad. An example of this would be a recruitment ad could show you people in your network who could recommend you for the job.

Another new format makes you aware of the advertisers credibility by showing how many people have recommended or follow the company on Linkedin.

Linkedin ads are automated but so far have only rolled out to a moderate amount of users. Linkedin is still finding ways to allow tied in advertising without violating its users privacy, similar to the issues Facebook has had. It has even allowed users to opt out of being included in the ads when they follow or recommend a company.

Linkedin, which just went public last month, gathered about 73.9 million in advertising revenues in 2010, which is about one third the companies overall revenues but about 3 times more than in 2009.

 

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